A Google Ads audit before you ever get account access.
Most Google Ads account audits need a login you do not have yet. Pitchlens runs a Google Ads audit on what anyone can see from the outside, so you can pitch a prospect with proof on the first call.
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Scanning joesplumbing.example
Quick answer
What is a Google Ads audit?
A Google Ads audit reviews how a business advertises on Google: which searches its ads appear for, who it competes with in the auction, whether conversions are tracked, and whether the landing pages turn clicks into calls. The goal is to find wasted spend and missed leads, then show what to fix first.
See an example
What a Google Ads audit looks like in Pitchlens.
An example business, the real layout. Tap through the report and the proposal it fills.
Audit report · Ads
Lumen Dental Studio
Dental clinic · Luxembourg
Their share of ad impressions
0%
- Lumen Dental Studio8%
- Smile Clinic38%
- Centre Dentaire29%
- Others25%
Conversion tracking
Not found
Landing page on a phone
Slow
Google Ads proposal
Prepared for
Lumen Dental Studio
By Your Agency · Luxembourg
What it checks
Every finding, with the proof behind it.
Anything that could not be checked is shown as not checked, never as a problem. So nothing you send can be argued with.
Live ads in search
Whether the business shows ads for its main searches, and what those ads say.
Auction competitors
Who else advertises on the same searches, so you can show where it is being outbid.
Conversion tracking
Whether Google Ads and analytics tags are installed and firing, so results can be measured.
Landing pages
How fast and clear the pages are that ads send people to, including calls to action and forms.
Keyword opportunity
Searches with buying intent that competitors pay for and the business ignores.
Speed on a phone
Slow landing pages waste ad spend. The audit tests real mobile speed.
How it works
From a website to a sent proposal.
- 1Paste the websiteNo login, no access request. Just the website and the city.
- 2See the ad pictureLive ads, auction competitors, tracking and landing page findings, each with proof.
- 3Send a Google Ads proposalTurn the findings into a priced Google Ads management proposal in your brand.
Outside audit or account audit?
Both have a place. The outside audit wins the meeting. The account audit comes after they say yes.
| Question | Pitchlens outside audit | Account audit |
|---|---|---|
| Needs a login | No | Yes |
| When to use it | Prospecting and the first call | After you win the client |
| Shows live ads and competitors | Yes | Yes |
| Checks tracking and landing pages | Yes | Yes |
| Shows spend, bids and search terms | No | Yes |
Related
What you get today
- A Google Ads audit report you can send before the first call
- Proof of missing tracking and weak landing pages, which owners understand
- A priced Google Ads proposal built from the findings
- A clear next step: the full account audit once you have access
Try it on a prospect now
The free scan takes seconds. Start the 7-day trial when you want the full report and proposal, or compare plans and pricing.
Questions
What agencies ask.
Can you audit a Google Ads account without access?
You can audit everything visible from the outside: live ads, auction competitors, tracking tags and landing pages. Spend, bids and search term reports need account access, which usually comes after you win the client.
What should a Google Ads audit checklist include?
At a minimum: which searches show ads, competitor ads on the same searches, conversion tracking, landing page speed and clarity, and keywords with buying intent that are being missed.
Is this a PPC audit tool?
Yes, for Google search ads. It is built for agencies that sell PPC management and need proof to start the conversation.
Can I brand the Google Ads audit report?
Yes. The report and the proposal carry your logo, colours and contact card.
Do you change anything in their ads?
No. Pitchlens only looks at public information and never touches an ad account.