A website proposal that proves why they need a new site.
Start your website proposal with a website audit, not a blank page. Pitchlens shows the problems costing them customers, then lays out your redesign packages in a proposal they can accept online.
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Quick answer
What should a website proposal include?
A website proposal should show the problems with the current site and what they cost the business, the goals of the new site, the scope and timeline, your packages and prices, examples of past work, and a clear way to accept. Evidence from an audit makes the case far stronger.
See an example
What a website proposal template looks like in Pitchlens.
An example business, the real layout. Tap through the report and the proposal it fills.
Audit report · Overview
Forme Studio
Design studio · London
47
Growth score
- Design72
- Speed28
- Enquiries35
- Tracking22
- Search41
- Portfolio images make the homepage slow
- No clear way to start a project
- Work speaks for itself, let it lead
Website proposal
Prepared for
Forme Studio
By Your Agency · London
What it checks
Every finding, with the proof behind it.
Anything that could not be checked is shown as not checked, never as a problem. So nothing you send can be argued with.
The case for change
Speed, design, enquiry and tracking problems found by the audit.
Goals
What the new website needs to do for the business.
Scope and timeline
Pages, features and when they will be ready.
Packages
Refresh, rebuild or rebuild with monthly care.
Your work
Case studies from your portfolio.
Accept online
They choose a package and accept from the link.
How it works
From a website to a sent proposal.
- 1Audit the current sitePaste the website. The audit finds what is wrong.
- 2Choose the website templateYour packages and prices fill in automatically.
- 3Send and follow upKnow when they read it, and follow up at the right time.
Related
What you get today
- A web design proposal template filled from a real audit
- Proof of speed, enquiry and tracking problems
- Your packages, including monthly website care
- Live link, PDF and online acceptance
Try it on a prospect now
The free scan takes seconds. Start the 7-day trial when you want the full report and proposal, or compare plans and pricing.
Questions
What agencies ask.
Is this a web design proposal template?
Yes. It is built for agencies and freelancers who sell website design, redesigns and monthly care.
Can I add monthly website care?
Yes. Add one-off and monthly packages side by side, with the right one recommended.
Does the audit need access to their site?
No. It only uses what any visitor can see.
Can I show my portfolio?
Yes. Add case studies once and choose which ones each proposal shows.
How fast can I send one?
Most agencies send their first website proposal within minutes of running the audit.